Smokefree Oxfordshire by 2025 – The Final Push

Stopping smoking is the best thing an individual can do for their health and well-being and having a comprehensive Tobacco Control Strategy is the best thing we can do for the public’s health. We are therefore pleased to present the Oxfordshire Tobacco Control Strategy, which aims to reduce the overall prevalence of smoking in Oxfordshire to below 5% by 2025. In doing so, we will achieve our vision to inspire the first smoke free generation in Oxfordshire.

The Priorities for Oxfordshire 2020-2025

With our overall adult population percentage now approaching single figures, now is the time for an ambitious vision and a wider system approach to eliminating tobacco use from our communities. By 2025 we aim to:

  • Reduce the prevalence of smoking in the adult population to below 5% by 2025
  • Reduce the prevalence of smoking in routine and manual workers to below 10%
  • Reduce the prevalence of smoking in those with a serious mental illness to below 20%
  • Reduce the prevalence of women who smoke at the time of delivery to below 4%
  • Reduce the prevalence of smoking at age 15 below 3%

The Strategy will be supported by a detailed annual action plan which will be agreed by all partners of the Oxfordshire Tobacco Control Alliance. The objectives for reducing tobacco control in Oxfordshire will adopt a whole system approach across four pillars as shown below.


Reduction in tobacco use


Download the Tobacco Control Strategy here

To join the local Alliance for colleagues and professionals, please email public.health@oxfordshire.gov.uk 

Level 1 Self Support

Level 2 Assisted Self-Support

Level 3 Specialist Support